Three’s customer and mobile data growth continues.
Quick Stats from Three:
- Customer base and service revenue grows by 6%
- 42% of customers use 4G
- Market leading data usage at 3.3GB per customer per month - a growth of 60%
- Feel At Home destination customers using 30x data than non-offer countries
- Award for customer care by Ofcom
- Continued improvement of network infrastructure and customer support
Why the Growth?
Three attributes the addition of over 478,000 new active customers in 2014 to its focus on customer experience. Thanks to the delivery of high quality, reliable mobile data, Three’s average customer used approximately 3.3GB of data per month – up from 2GB in December 2013. And last year, average data usage per Feel At Home customer was roughly 30x greater than in countries not yet counted in the offer, clearly demonstrating the offer’s significant added value.
In addition, Three’s continued network enhancements and customer service improvements resulted in their being the least complained about operator in a report by Ofcom – a definite improvement over their most complained about operator status only two years ago.
Dave Dyson, Chief Executive, said: “By listening to our customers and focusing on their needs, our customers are happier than ever and their positive word of mouth is helping to attract more customers to Three.”
“We will continue to enhance our network and provide the plans and offers to help customers stay connected in more places both in the UK and overseas.”
Richard Woodward, Chief Financial Officer, said: “Our 2014 financial results demonstrate the successful execution of our strategy. New and existing customers are increasingly attracted to Three for our quality data network and offers like Feel At Home, which also means they are choosing to spend more and stay longer because of the value they receive.
“Our focus has been, and will continue to be, on giving our customers the best and fairest mobile experience available to support our financial growth.”