The revolution is here…and it’s furry..
The latest campaign from Three launched on June 5th, introducing a new loveable character, called Jackson, to TV screens for the very first time.
The new ad, which is set to East 17’s nineties hit, ‘It’s Alright’, stars Jackson, a purple puppet created by the world famous Jim Henson’s Creature Shop, renowned for inventing The Muppets.
The advert follows Jackson’s emotion-filled journey as he transforms from downtrodden puppet to that of revolutionary leader, raising his triumphant fist as a symbol to show anything is possible.
Just like Jackson, Three is leading a movement for positive change. The network is rallying the British public to take a stand and unite against network gripes – from high roaming costs to charging a premium for 4G. When stuff sucks, Three is pledging to #makeitright.
Dave Dyson, CEO at Three, commented: “We want to entertain people with this advert, but also want to introduce a more serious message with the #MakeItRight campaign. Jackson might be a loveable puppet – but he was once downtrodden and treated unfairly – just like many mobile customers. At Three our purpose is to change that. We’re taking a stand to #MakeItRight by not charging our customers to use their phones abroad in even more destinations, for example”.
The advert is already showing signs of stardom, being viewed by over 1.5m people on YouTube in its first week online.